Have you ever wanted to show your social media presence on your website?
And by showing, I mean showing your social media content, not just the social media icons.
It is where social media aggregator tools come into the picture.
What is a Social Media Aggregator Tool?
Social media aggregator tools are the ones that help you to aggregate the content on your social media handles and combine them into a single feed. This social media feed can be displayed and embedded on your website. It helps you show your brand’s social proof without having to do much.
Social media aggregator tools have always been in existence. Think of newspapers as a social media aggregator tool. The journalists collect valuable and informational content from everywhere and understandably incorporate them.
Since the arrival of the internet, the mode of conveying information has changed.
Brands now direly need social media aggregator tools for their brand awareness campaigns.
If they do not use such tactics, they lose the momentum of the business.
Therefore in this blog, we are going to discuss the top 6 benefits of using social media aggregator tools so that you get convinced enough to level up your content marketing game.
Benefits Of Using A Social Media Aggregator Tool
There are plenty of reasons to choose social media aggregator tools to use social media aggregator tool. The most obvious one is that you can embed Instagram Feed, Linkedin feed, facebook feed, Twitter feed, Google reviews and more social feeds on any website. Some of them are given below.
#1 Build Trust and Credibility
Whenever your website visitors come to your website, they like to see the social proof of your product or service. People love people. When a user publicly approves your product or service, and your target audience gets influenced by the approval, this is known as social proof.
To get started, you can create an engaging Instagram or Facebook feed. It will help you engage the audience on your website and your social media. However, while creating content, do not forget the power of video marketing.
Embedding such content on your social media helps you to gain trust and credibility in no time.
#2 Generate Audience Engagement
It does not matter which industry your business belongs to. A social media aggregator tool can create enough buzz around your business and affinity.
That being said, a social media tool helps you to engage your audience in the following ways:
- It provides enough content for visitors to genuinely engage with your website rather than just scrolling through it.
- Your visitors do not have to leave the webpage to see your social media feed. It also helps you to reduce the bounce rate of your website.
- With tools, you do not have to do market research separately. These tools provide you with robust analytics feature that helps you to understand user behaviour. It further helps the brands to plan their marketing.
#3 Show Your Impactful Presence
Another great advantage of using social media aggregators is that you can show your influential presence on your website. It helps your business to stand out from the crowd. These social media aggregator tools also provide you with the feature to customize the social media feeds.
It means that you can change the dimension, templates, and fonts of your widget according to your brand image.
#4 Increases the Conversion rate
As a business owner, you must have come across such potential customers who ask a lot of questions about your products, and at the end of the questionnaire, they leave without making a purchase.
Well, what if I tell you that a social media aggregator tool can help you reduce such incidents and increase your conversion rate.
A social wall helps you to prove your credibility instantly, solves the query of each visitor and provides them with enough information to convince them to buy from you.
Statistics suggest a greater conversion rate from brands that provide social proof without the customers having to ask for it.
#5 Increase the Brand Loyalty
Social media platforms are designed to be accessible and approachable to everyone. Interacting via social media with your customers helps them understand that your business is approachable. No matter what happens, you will be on their side. Remember that it is always YOU with the customers, not YOU vs the customers.
Once the customers trust you, brand loyalty comes into existence.
A social media feed helps you to look welcoming and pleasant.
#6 Time and Money Efficient
A social media aggregation provides you with enough content without increasing your marketing budget. You can also aggregate the user-generated content on your website. Since the user-generated content is usually free and created by the users, it won’t cost you much.
But always remember to ask the creators before publishing them on your website.
Once you embed the user-generated content on your website, this will encourage the users to create content for you. Eventually, it will help you create brand awareness for free.
In a Nutshell
A social media aggregator tool is highly beneficial for your brand and business. And it is one of the best investments you can make for your business. It has a minimal cost and immense benefits.